American Greetings Cardstore

branding digital packaging

Complete brand strategy and UX design makeover of American Greetings' custom, print-on-demand card property. Worked onsite to conduct intensive short term discovery process, develop and gain consensus from exeuctive stakeholders a re-invigorated brand architecture, promise and personality. Launched aligned UX strategy across all digital, print, packagaing and marketing touchpoints, including mobile and tablet apps.