Complete brand strategy makeover of cosmeceutical skin care company. Worked onsite to conduct thorough discovery process, developed re-invigorated brand architecture and presented naming and identity strategy. Simplified core company naming to PCA SKIN to leverage existing equities, claim a clear market territory and clarify product offerings. Adapted logo and all collateral to reflect these changes. Positioning, strategy and packaging design of entire product line, along with the creation of multiple advertising and PR campaigns.